Home Staging: Myths vs Facts (Part 2)

Many home sellers AND real estate professionals are often misinformed or just uninformed about the value/cost of staging homes for the market. Here are a few more myths & facts to ponder when it comes to selling real estate.

MYTH:
A HOUSE ON THE MARKET SHOULD BE DEPERSONALIZED AS MUCH AS POSSIBLE.

FACT:
Yes, a home should be de-personalized,  but not so much that it becomes impersonal and sterile.  It still has to appeal to the emotions of the
 potential buyers.

MYTH:
EVERY ROOM IN THE HOUSE SHOULD BE PAINTED BEIGE. 
 
FACT:
The main rooms and entrance should be kept neutral…and there are lots of neutrals besides beige!  But add lots of color/texture with wall art, rugs, cushions, accessories.
 
MYTH:
IF I STAGE MY HOME I AM GUARANTEED TO SELL IT QUICKLY.
 
FACT:
Staging is just one tool used to help sell a home.  If it is priced correctly, marketed effectively and staged well, you will have a winning combination and it will sell.
 
MYTH:
BUYERS CAN SEE BEYOND MY THINGS AND APPRECIATE MY HOME FOR WHAT IT IS.
 
FACT:
About 90% of buyers are not able to visualize the potential in a home. Buyers get caught up on the contents of your home and and often miss the architecture, size, and all the good points about your home.
 
MYTH
A LOT OF BUYERS ARE LOOKING FOR FIXER-UPPERS SO I DON’T HAVE TO HAVE EVERYTHING IN MY HOUSE IN TIP-TOP SHAPE.
 
FACT:
A recent survey by Coldwell-Banker showed that 87% of buyers, including first timers, wanted a move-in-ready home.  There are a few 'fixer-upper' buyers out there, but they are looking for a bargain....so don't expect to get top dollar from them.
 
Contact HOMESTYLING BY CATHY for more information.
            (709) 341-7115      
 

 

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